Friday, March 5, 2010

Indian - African exchange

A day in one of the best hotels: Taj Krishna. A hotel run by the Tata Group - what is not in this country?. Africans were collected to hear about Indian experiences to build up the country in order to learn. Indian agri stakeholders were present as well, the reason for attending for Sundara. He was so kind to take us there. We have learned a great deal on the current way of marketing and communications at Janani Foods compared to other companies, we have heard about companies trying to do the same kind of things more or less, generated ideas on fund raising, and due to Michels speech in French for these African countries with that background we also got 3 requests for information to market Janani in Africa. This besides 4 requests of local companies. So ... all excited we got back to the hotel at 4 pm to work on setting agendas for meetings, discussing what to sent upfront and what later, what to get out of a meeting, putting yourself in the shoes of the other "what do they want to get out of this" and where could we possible meet and partner? Prioritisation made whom to address first with what, and Friday will be spend to creating these tailored presentations and documents as part of the marketing plan deliverable. It seems we can start breaking the cycle of chikcen - and - egg conversations

In the evening, Michel and I had arranged for an appointment with IBM. We were picked up in a very nice familiy car, and were brought to a luxereus restaurant. We had Western style of food, meaning we could recognise our food, it looked the way we would cook it, had some vegetables, desert and wine. All was very overwhelming to me, as our living standard is pretty low compared to all of this. The cost of my main course already was a full days allowance, the wine 3.5 days allowance ...an excessive eve for me. And really, we are in a good hotel with internet in a nice area by the way, but this was up to the extremes. I got to experience part of the upper class life here. Concluding the eve, we even an invite for the entire CSC group to go out to a more out of town friend was done.

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